Some years are really S transformative for Apple. Others see more incremental improvements to its service and product lines. 2023 was definitely one of the latter. Although there were certainly meaningful advances – look at the development of Apple silicon and iPhone camera technology – there were no real jaw-dropping “one more thing” moments.
That might all change in 2024 though, when the Apple Vision Pro headset is finally released. Announced back in June 2023, we were promised Apple’s first so-called spatial computer “early next year”. So that could be any time now…
The Vision Pro launch will mark the first time in a number of years that Apple has stepped into a whole new product category, and it will be a major test for both the company and Tim Cook’s leadership. Can Apple make a breakthrough and take on rivals like Meta in this space? The price point, starting at $3,499,