Business Today

Doorstep Deliveries Done Right

IN MID-2020, India was battling the Covid-19 pandemic, with the country being under a stringent lockdown. The pandemic had brought India to a standstill, hitting the supply chain. For citizens stuck in homes, securing their daily essentials—from wheat flour to detergents—without venturing out was the biggest challenge. Aadit Palicha and Kaivalya Vohra, two teenagers stuck in a small apartment in Sher-e-Punjab colony in Mumbai’s Andheri East, decided to do something about it.

“Most online delivery apps were taking seven to 10 days to deliver essential items, while mom-and-pop stores were shut. So, we

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