Home Influencers Will Not Rest Until Everything Has Been Put in a Clear Plastic Storage Bin

Now that the frenzy of the holidays has spat you out into the harsh light of the new year, you might be tempted to look around your disheveled home and decide that it’s time to get your life together. Maybe your fridge is empty, or your pantry is full of the stuff you bought for Christmas baking projects you never quite got around to, or the laundry from your family’s trip to visit Grandma and Grandpa still isn’t done. The internet is full of suggestions on exactly how you might rectify this domestic chaos, but if you go looking for organizational inspiration, the tips and tricks you find will center disproportionately on a single object: the humble clear acrylic storage container.

If you’re unsure what to do with one, an entire video genre has sprung up on social media over the past few years to provide some inspiration. Watch a couple, and the tropes become clear. A pair of disembodied, feminine hands—wrinkle free,