Everyone’s ‘happy’ colour is going to be different, depending on personal experience and the feelings you associate with different colours. According to Carl Jung, the founder of analytical psychology, ‘colours are the mother tongue of the subconscious’. The link between colour and mood has been universally established, but let’s not oversimplify it. Colour isn’t a magic pill to fix a low mood. If only it were that easy!
Dr Domicele Jonauskaite, an experimental psychologist specialising in colour, explains, ‘For instance, we might ask participants in a study to associate emotion words with the colour red and find that it is associated with love and anger, passion and hate – all high power, strong emotions. Does this mean that when we look at the colour red we feel these emotions? Probably not.’ In a world
