BEFORE YOU BUY
■ When shopping for bath towels, you’ll notice that the term GSM is mentioned a lot, which stands for ‘grams per square metre’. Put simply, it’s the way weight is measured for towels. Typically speaking, the higher the GSM, the thicker the towel and the more luxurious it is considered to be. Aim for a GSM of at least 500 or above. ‘The GSM is a good indication of how heavy and dense a towel is,’ explains Lucy Comer, partner & bath shop buyer at John Lewis & Partners. ‘Generally, the higher
