ountries, like corporations and organisations around the world, use branding methods to build a brand identity and position themselves as key tourism attractions. The “Malaysia—Truly Asia” theme for example has remained sticky in our minds for decades. The slogan’s ambition is to show the world the uniqueness and allure of Malaysia as
THE ASIAN PERSUASION: UNCOVERING THE NEW EPICENTRE OF SOFT POWER
Jan 01, 2024
2 minutes
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