Meaningful journeys
“Psychographics” - the study of traits such as values, goals and lifestyle choices - will increasingly inform the curation of meaningful journeys and is set to take the lead in luxury travel, according to a recent forecast from Globetrender, commissioned by luxury tour operator cazenove+loyd. There’s expected to be a rise in socially and environmentally responsible travel. Example itineraries include indigenous experiences where travellers can immerse themselves in remote cultures with local tribes, in places such as Papua New Guinea. Those looking to understand their own heritage may embark on “DNA pilgrimages” to learn more about their origins. One itinerary on offer features a visit to Nepal to retrace the steps of a family member who served in the Royal Gurkha Rifles. “Pioneering safaris”, meanwhile, cater to travellers who want their presence to benefit rather than to exploit wildlife and ecosystems. Guests at the Casa Caiman in Pantanal in Brazil, for example, will have the chance to monitor hyacinth macaw nests and add to knowledge about local birds at the Hyacinth Macaw Institute.
Artificial intelligence
In the travel industry, machine
