orn in the rural plains of Uttarakhand—a state in Northern India—and the daughter of a farmer father and homemaker mother, Preeti Verma’s upbringing could not be further from the glitz and glamour of the fashion world. She graduated with a degree in arts from the University of Northern India, and worked as an artistic director at a commercial creative agency. It wasn’t until years into her advertising career did the idea of working in fashion enter her peripheral. Recalls Verma of her decision to explore the buzzy yet turbulent industry: “After working in advertising
