TRIUMPH HERALD (1959-1971)
Standard’s acquisition of Triumph Cars (the car and motorcycle divisions now divorced) in 1944 led to the former ultimately being phased out. The Standard name may have been associated with stout, solidly built saloons, but the style and sporting glamour associated with Triumph was more desirable, so the Standard 8 and 10 replacement was reconceived as a Triumph. The Standard tradition of using flag-based names (such as ‘Ensign’ and ‘Vanguard’) was carried over, however, resulting in the Triumph Herald.
Despite the 8 being applauded for using early monocoque construction, the Herald shocked commentators by sporting a separate chassis. Without the finances nor resources to create its own steel monocoque bodies, nor employ the likes of Pressed Steel or Fisher & Ludlow – both of whom were favoured by rivals Austin and