Adapt or die. It’s an adage that’s never been truer for motorcycle manufacturers than it is right now, prompting a load of big decisions when it comes to new model production. If you went back a decade or two, there seemedthe market. The most successful scene of all has to be the 700cc(ish) parallel twin market. Every brand and their dog have wheeled one out, or so it seems, often boasting naked and sportsbike packages - such as the R7 in this feature - that burst into showrooms back in 2022, and has been doing decent ever since.
