Keir Starmer unveils Labour’s ‘project hope’ as he urges Rishi Sunak to ‘bring it on’

Sir Keir Starmer kicked off a bold new era for the Labour Party ahead of the general election, promising to deliver “project hope”.

Setting out his stall at the start of an election year, the Labour leader vowed to defeat the “miserabilist Tory project” and “crush their politics of divide and decline”.

Speaking at a factory in Bristol, Sir Keir painted the contest as a choice between continued decline with the Tories, or national renewal with Labour.

And, in a challenge to , Sir Keir said he is ready minister to “bring it on”.