On a misty October evening, guests showed up at the site of Beijing’s Hanlin Academy, an elite scholarly institution established in the eighth century, during the Tang dynasty. “It was a starting place for many successful figures in Chinese history,” says Frédéric Arnault, CEO of Tag Heuer since 2020, appearing fresh and energised despite his busy schedule, which included tours of cities across China and press interviews ahead of the event. “It is the perfect location for [showcasing]
