A fashion show in a non-traditional fashion city not only provides reasons for VIPs and journalists from all around the world to travel but also offers an opportunity to view a collection from new perspectives. While Shenzhen may not be an obvious choice for fashion enthusiasts, its astounding economic growth in recent years, coupled with its young, dynamic, innovative demographic, provides a resonant yet refreshing backdrop for a collection that is rule-breaking and unconventional, such as the Chanel Cruise 2024 collection.
The collection, which first showed in Los Angeles in May 2023, pays homage to the brand’s deep-rooted connection to Hollywood. It harks back to the time when Coco Chanel began creating clothes for movies, collaborating with renowned directors such as George Cukor and Jean Renoir in the 1930s. The Shenzhen Bay Sports Centre became the second stage for the
