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    Can AI transform travel in 2024? From deepfake invites to Insta-generated itineraries

    by Jenny Southan Jan 03, 2024 6 minutes
    Source: Photo by Tom Barrett on Unsplash

    It’s official, we are living in a never-ending episode of dystopian TV show Black Mirror. With the debut of “generative AI” platform ChatGPT at the end of 2022, we can get artificial intelligence to write emails, give parenting advice and even craft heartfelt wedding vows. You might not want to believe its capabilities match humans yet but at the recent AI Safety Summit at Bletchley Park in November, King Charles addressed a room full of tech titans and world leaders by saying that artificial intelligence was "no less important than the discovery of electricity, the splitting of the atom, the creation of the world wide web or even the harnessing of fire”.

    As a travel journalist and trend forecaster I have been experimenting with how “Gen AI” tools such as ChatGPT and can be used in my work, and reporting on interesting applications of the technology to make trip planning and booking easier. I even challenged it to have a go at writing this article:

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