Apple might not always be first to the party, but there’s no denying the company goes above and beyond with hardware and software to deliver cutting-edge consumer experiences. But Apple’s slow and steady approach needs to change. With Siri lagging behind rivals and AI changing everything, WWDC 2023 will determine the future success of the company.
SIRI IS LAGGING BEHIND
Apple’s digital assistant Siri was once the market leader in voice-based AI assistants, but in recent years, it has fallen behind the competition, particularly Amazon’s Alexa and Google Assistant. However, with the rise of large language models that drive groundbreaking AI tools like ChatGPT, Apple is struggling to keep up with AI innovation. In a new behind-the-scenes report in The Information, Apple’s efforts to catch up with competitors are explored, as
