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  • The Independent

    The year of social media soul-searching: Twitter dies, X and Threads are born and AI gets personal

    by Barbara Ortutay Dec 25, 2023 5 minutes
    Source: Copyright 2023 The Associated Press. All rights reserved

    We lost Twitter and got X. We tried out Bluesky and Mastodon (well, some of us did). We fretted about AI bots and teen mental health. We cocooned in private chats and scrolled endlessly as we did in years past. For social media users, 2023 was a year of beginnings and endings, with some soul-searching in between.

    Here's a look back some of the biggest stories in social media in 2023 — and what to watch for next year:

    GOODBYE TWITTER

    A little more than a year ago, Elon Musk walked into Twitter ’s San Francisco headquarters, fired its CEO and other top executives and began transforming the social media platform into what’s now known as X.

    Musk revealed the X logo in July. It quickly replaced Twitter's name and its whimsical blue bird icon, online and on the company's San Francisco headquarters.

    "And soon we shall bid adieu to the twitter brand

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