iFarmaissance, a sustainable fashion brand based both in China’s Hong Kong Special Administrative Region (SAR) and Australia, debuted on the Chinese mainland in 2022. Its innovative handbags and backpacks soon attracted many consumers. Instead of using animal or synthetic leather, the bags are made from grape leftovers generated during winemaking, but are still largely similar in appearance and durability to traditional bags.
Concerned about the growing negative impacts of leather production on the natural environment, Chui Lan Jennifer Chan, a designer from Hong Kong, cofounded the brand with her husband in 2021 to promote vegan leather.
“Increasingly, environmental and social concerns are changing consumers’ behavior, making the vegan leather market grow fast,” Chan told . In addition to grape leather produced by VEGEA, an
