Zhang Chenyue, a 21-year-old college student majoring in fashion design in Beijing, is wearing the same kind of coat—an army coat—as her grandfather this winter. “My grandfather has been trying to convince me to wear this for years,” Zhang told Beijing Review. “He thinks it’s both cheap and cold-proof, I didn’t agree before because no one around me wore it, but now I see schoolmates wearing it all over campus.”
Recently, the topic “Price of down jackets gives away the winter market to army coats and padded jackets with floral patterns” hit the hot search topic list on Weibo, China’s most popular microblogging platform. Many netizens complained about the high prices of down jackets and shared photos