All tied up — how the bow became 2023's hottest fashion hit
by Amy Francombe
Dec 21, 2023
4 minutes
2023 won’t be remembered as the year that the Titanic tour submarine went missing, or even the year that Maya Jama and Stormzy got back together. No, it will be remembered as the year we put a bow on it. Because each time I think we have finally hit the summit of the bow trend cycle, where surely - surely - we have grown sick of the bow-ification of hair, clothes, nails, technology and beauty; we find yet another thing to tie up. On TikTok the #bows has had over 1billion views (not kidding); high street bell weather John Lewis has seen
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