OPINION - It’s not just about fundraising, the Evening Standard is changing the capital too
It’s astonishing what we take for granted. Back in early 2010, the most the Evening Standard had ever raised in a campaign was £250,000. That was considered a pretty good result back then for the paper’s traditional annual Christmas drive, which typically solicited funds for a chosen charity. Today, a Standard campaign that raises anything short of £1 million can seem like a failure.
The game changer was the , which I launched in 2010 under new proprietor Evgeny Lebedev and then editor Geordie Greig. Our exposé of inequality in London began with the heart-wrenching story of a young teenager who had been saving for months to raise the £19 fee he needed to apply to
