The business-end meaning of a survey, is a set of questions asked to gather information that is representative of a group of people. If done successfully and responsively, the surveyors can then make informed decisions or draw conclusions from the lot that has been surveyed.
Unfortunately, most (or all) run-of-the-mill surveys requesting your attention and your time whether personally, telephonically, electronically or in print, start off on the wrong foot. They are too sensitive…
No, my bloody age has nothing to do with it! , what difference would it make whether I am male or female, black orinterests. The mere fact that you have been able to get hold of me, is an indication that I have used, or still use your product.