The Atlantic

Elon Musk Is a Master of Pseudo-events

How the billionaire creates pseudo-events that commandeer our attention (like another famous Twitter power user)
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Welcome to Galaxy Brain—a newsletter from Charlie Warzel about technology, media, culture, and big ideas. You can read what this is all about here. If you like what you see, consider forwarding it to a friend or two. This is a free edition of the newsletter, but you can subscribe to The Atlantic to get access to all posts. Past editions I’m proud of include: A 10-Year-Old Nuclear-Blast Simulator Is Popular Again, The Bad Ideas Our Brains Can’t Shake, How to Spend 432,870 Minutes on Spotify in a Year, and Confessions of an Information Hoarder.

Quick bit of business: Roughly 500 of you sent in amazing, thoughtful recommendations about where to eat in Chicago and honestly it blew me away. Thank you all so much. I was in Hyde Park and ended up at Medici thanks to a reader. I'm going to keep soliciting recs and maybe we'll compile a Galaxy Brain eater's guide one of these days.


Everyone’s talking about Elon Musk right now. I have two stray thoughts and

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