People can’t help but associate ideas with names. When we hear names like Rolls Royce, Dom Perignon or Chanel, for example, mental images promptly form in our minds reflecting the high end qualities each marque provides. It’s no different in boating, where storied nameplates can similarly evoke powerful images in our heads, and that’s particularly true in the case of Boston Whaler.
If you’re a boatie, the image that most likely jumps to your mind as you read those words was something along the lines of “the unsinkable legend.” And that’s spot-on since Boston Whaler has long advertised the flotation qualities of its durable hulls as the ultimate safety feature. Generations of boaties know those magazine advertisements and TV commercials where Boston Whaler employees saw one of their boats in half with a chainsaw, then proceed to drive the severed pieces around without a care in the world. The point of the ads was crystal clear – even if your boat gets chopped to bits, the pieces still float and you’re going to remain safe. It’s a message that resonated with tens of thousands of boat buyers all around the world, and still does today.
Founded in 1958 by American engineer Dick Fisher, Boston Whaler put equal emphasis on ensuring its boats were versatile, comfortable, and loaded with
