eauty brands have long understood the impact of attaching a famous face to their products, and for good reason. Addressing the key question as to how celebrity endorsements lead to the success of a make-up and skincare product, Harminder Sahni, Founder & MD at Wazir Advisors, says, “Familiarity is the biggest draw. With such penetration of social media, the consumer feels a sort of personal connection with celebrities and hence the urge to accept their recommendation and endorsement. Celebrities have not
STAR CURRENCY
Dec 08, 2023
3 minutes
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