The concept of ‘skin flooding’ has seen a meteoric rise in the beauty and skincare community, especially on social media platforms like TikTok where it has garnered over 74.3 million views. This surge in popularity is not unfounded—after all, everyone can benefit from improved skin hydration for it to remain healthy and resilient. Skin flooding involves layering multiple hydrating products to achieve enhanced skin moisture, resulting in a plumper appearance, improved skin barrier function and increased radiance. Particularly beneficial for ageing skin, skin flooding helps to minimise the
