Ram Trucks Australia (RTA) has introduced the Ram 1500 Big Horn as its entry-level into Ram ownership in Australia. This comes as the older DS series of Ram 1500s is in the last stages of run-out sales, and the 1500 fleet will exclusively comprise the newer generation DT vehicles.
This means that it will now cost buyers at least $119,950 +ORC to get into a new Ram from RTA, and Ram will no longer offer the cheapest full-size American pickup truck in Australia. That title now goes to the Ford F-150 SWB XLT, which starts at $106,950 +ORC.
Yep, gone are the days when you could get in a Ram Express for less than $90K and, in fact, these days you won’t get into any new full-size pickup truck from any of the three factory-backed importers for less than $100K.
The more affordable DS model Rams went a long way to helping RTA become the biggest factory-backed seller of American pickups in this country, with close to 25,000 units being sold here since 2015. We
