In the last decade, a dramatic shift has occurred in photography with connectivity at the forefront. More and more cameras launched with wireless connections. Wi-Fi, Bluetooth and near-field connectivity became standard. Then, the mirrorless camera invaded DSLR’s territory. How photographers promote themselves and their work moved into social media. More recently, 3D photography and video became interesting again. Virtual and augmented reality photography attracted curiosity. And, of course, Shot on iPhone happened. Smartphones went head-to-head with compact cameras and won the battle. The “democratisation of photography” became a rumour – and then a genuine challenge to established professionals.
Of course, as in any creative profession, nostalgia played a role. Vintage photography returned for another season. 35mm and medium format film photography had another 15 minutes of fame. Even Wet Plate photography found a group of enthusiasts. And the evocative glamour of black & white photography collected a larger batch of fans.
What’s next? Look back
What’s next is a fascinating question. Technological innovations drive business and business is under pressure to thrive in a new world that’s sharper, faster and less kind – even to established camera brands. The hot topic of the year has been AI. Although born in the 1950s, it became mainstream in the last few years and grew smarter rapidly. Much smarter, very rapidly. Its power is awesome to some and frightening to others, largely because its capabilities seem endless and the unknown triggers fear. But AI’s very fast infiltration has also raised ethical and legal questions. At the moment, these are unresolved. For Australian photographer and cinematographer, Tom Truong, AI technology will be centre stage, though fears that it will replace photographers are unfounded. “AI is not really photography, but more of
