AS MOST BANDS will tell you, one song can change everything.
After grinding away for almost two decades in their home country to little international fanfare, Japanese alt-metallers SiM released their single The Rumbling in March 2022… and got 10 million views in a week.
Written as the opening theme for the final season of anime phenomenon it catapulted the band in front of a global audience: currently the song has been viewed 50 million times on YouTube and has more than 118 million streams on Spotify.
