Voices: AI ‘influencers’ are destroying women’s self-image – and it’s only going to get worse

She’s got poreless skin, almond-shaped eyes, and a perfect pout. Her hair is always smooth, frizz-free, and candyfloss pink. Makeup is immaculately applied, abs taut and toned, while the rest is smooth and cellulite-free. The only catch? This woman isn’t real.

Aitana Lopez is an -generated . With more than 215,000 followers on Instagram, @fit_aitana, as she’s called, posts as part of a brand deal to more candid snaps taken in the airport or at home. Created by The Clueless, a Spanish company, the original intention behind Lopez’s invention was to and reduce the sort of time-wasting that happens with real influencers.