In the Rolex pavilion overlooking the 16th green at Marco Simone Golf & Country Club in Rome, as Rickie Fowler conceded the three-foot putt to Tommy Fleetwood that sealed the Ryder Cup for Europe, a small crowd of onlookers had gathered. Royalty, giants of enterprise and some of the most celebrated names in sport and entertainment were among them, all invited by the world’s most famous luxury brand to experience the world’s most famous golf event. Theirs was to take advantage of Rolex’s eagle’s nest, hovering above crowds thousands strong three storeys up into Rome’s cerulean skies. The best seats in the house.
The scene — hidden from public view, as it was —
