Bingz, a Chinese crispy burger brand with about 500 stores in China, opened its first North American store in Canada in 2021. Its star product is the adapted roujiamo, a Chinese snack resembling a hamburger with shredded meat and mild peppers stuffed into flat buns that originated in Shaanxi Province in northwest China. It has now opened three restaurants in Canada.
iMpact, a global communications and business consulting group based in New York City, was a part of Bingz’s overseas marketing success.
According to Chris Pereira, CEO of iMpact, the group helps Chinese companies build their businesses and expand their markets overseas, especially in North America, Europe and Singapore. In addition to Bingz, iMpact also works with Chinese brands such as online car dealer Carnex and New Link, a company specializing in energy digitization, on their globalization strategies.
“China is moving up the global value chains. Its technology can lead a new wave of economic growth at home and abroad, at the inaugural China International Supply Chain Expo (CISCE).
