The first Beatles music is more than 60 years old, and the group broke up 53 years ago. Yet they and their music remain relevant. So when Apple Corps announced “The Last Beatles Song,” on October 26, the world’s media ran with the story.1
Beatles fans span at least four generations, and the group’s promotion machine is looking to hook today’s youth, and perhaps rekindle old flames, with 50th Anniversary deluxe reissues of the “Red” () and “Blue” () compilations. These expanded editions—12 new tracks on and nine on , including the and were in 2010, using the 2009 transfers of The Beatles’ original master tapes. They were first issued on CD in 1993.