Meaningful journeys
“Psychographics” – the study of traits such as values, goals and lifestyle choices – will increasingly inform the curation of meaningful journeys and is set to take the lead in luxury travel, according to a recent forecast from Globetrender, commissioned by luxury tour operator cazenove+loyd. Within this will be a rise in social and environmentally responsible travel experiences. Example itineraries include indigenous experiences where travellers can immerse themselves in remote cultures with local tribes, such as in Papua New Guinea. Those looking to understand their own heritage may embark on ‘DNA pilgrimages’, to learn more about who they are or their ancestry. One itinerary on offer features a visit to Nepal to retrace the steps of a family member who served in the Royal Gurkha Rifles. “Pioneering safaris”, meanwhile, cater to travellers who want their presence to benefit rather than exploit wildlife and ecosystems. Guests at the Casa Caiman in Pantanal in Brazil, for example, will have the chance to monitor Hyacinth Macaw nests and add to knowledge about local birds at the Hyacinth Macaw Institute.
Artificial Intelligence
In the travel
