I enjoyed John Wills' feature on the history of Disney (December), and it made me wonder if anyone else remembers a marketing idea used by Disney in the 1930s.
My late mother was born on 28 September 1928. When she was eight or nine years old, she received a very special birthday present: a birthday cake from Mickey Mouse [who had been created that same year]. A friend of my grandmother had read an article in a woman's magazine about the fact that children born between certain dates in 1928 could apply for a birthday cake