Sports Collectors Digest

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Gary Vaynerchuk is a big name in the trading card space.

An entrepreneur, influencer and collector, Gary Vee — as he’s most commonly known — set out to make a personal mark in the industry.

In 2021, he had the idea to create character cards through his Vee-Friends company.

“I went off the grind in Malibu for a week,” Vaynerchuk told Sports Collectors Digest at this year’s National Sports Collectors Convention in Chicago. “I’d been thinking about it for months. Sat down for a week, and I started to draw. I just got very creative.”

What came out of Vaynerchuk’s solitude retreat were over 250 original characters designed for his Series 1 and 2 trading card products.

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