Genesis is Hyundai’s luxury brand, created in the same way, and for the same reasons, that Lexus was spawned in the early 1990s as Toyota’s upper class moneymaker.
Straight from the Lexus textbook, Genesis is aiming to get its new GV70 mid-size SUV on buyers’ radar with prices that undercut German rivals such as Audi’s Q5 and BMW’s X3 by thousands of dollars and include more generous luxe and tech, plus sweeteners such as five years
