There are watch boutiques and then there is Richard Mille’s new flagship boutique in St Martin, located in the Orchard Road shopping belt. Spanning 700sq m, the expansive one storey space is the largest Richard Mille boutique in the world. It is also much more than a conventional store. Though the brand’s highly sought after timepieces can be found at the front, the space inside is meant to invite the Richard Mille customer, both current and future, deep into the world of the brand.
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