THERE was a time when the Australian automotive sector thrived on the Ford versus Holden battle, but that has well and truly changed now. It’s not just that the Holden brand is dead and buried but also the changing tastes of Australian new-car buyers.
Today it is Ford versus Toyota at the top of the sales charts headed by the brands’ respective midsize 4x4 utes, the Ranger and HiLux. The HiLux was always the class champion, but in recent years the Ranger has taken over as the most popular new 4x4 ute in the country.
As the battle rages on, the manufacturers strive to offer new and different variants of their utes and, with strong demand at the top-end of the segment, the car companies are only too happy to bring out new high-spec models as this is where the big profit are.
TODAY IT IS FORD VERSUS TOYOTA AT THE TOP OF THE SALES CHARTS HEADED BY THE BRANDS’ MIDSIZE 4X4 UTES
Toyota’s new hero model is the HiLux GR Sport, which squares off evenly with Ford’s Wildtrak X model at $73,990 and $75,990 respectively (plus ORC).
While the GR Sport sits atop the HiLux list in terms of both price and equipment, the Wildtrak X is only the most expensive and best
