Christmas adverts 2023: from Aldi to John Lewis, the definitive ranking

Batten down the hatches: Christmas season is upon us once more, and that means more festive ads than you can shake a yule log at.

In an age where supermarkets regularly spend millions on getting their 60-second clip just right, the business of making a Christmas commercial has never been more competitive. With Aldi, Asda and Sainsbury's all bringing out the big guns (in the form of heartstring tuggers and celebrity cameos, respectively), is John Lewis still the king of the heap, or has another arisen to surpass it?

Here's our definitive ranking of which ads bring the cheer, and which end up flatter than an old bottle of bubbles: from worst to best.