THE BUSINESS OF MAKING FAST CARS IS hard to make sense of right now. On the one hand you have Ferrari, the world’s most famous car brand. Despite suffering indifferent results in Formula 1 it is enjoying a market valuation of somewhere close to $60 billion. That’s far in excess of giants Ford and General Motors. And all on the back of selling 13,000 cars per year.
On the other you have McLaren. The F1 team is
