Yesshminni M.R Ravindran greets us with a smile, wearing a flawless white saree paired with a formal black blazer and a thin belt—a combination you don’t typically see. With her creative eye and imaginative use of repurposed excess fabric to elevate and modernise her saree looks, it’s easy to see how this young entrepreneur embraced fashion startup life.
“I think it’s about time that we view traditional clothing—not just Indian traditional clothing, but also Malay and Chinese traditional clothing—as a fashion statement in its own right. It’s not a taboo to wear it to work and it’s not uncomfortable. Just wear it!” enthuses the 27-year-old, who is one half of the duo that founded Yeshan Sarees, an ethnic
