iptyque, a renowned French brand, is often associated primarily with candles and fragrances. Surprisingly, its origin story diverges from the typical pursuit of a fragrance empire. In fact, it can be considered one of the world’s first concept stores. Established in 1961, the inaugural boutique on Boulevard Saint-Germain in Paris came to life through the creative minds of Christiane Montadre-Gautrot, an interior designer, Yves Coueslant, a set designer, and Desmond Knox-Leet, a painter. Initially, as recounted by Elesabeth Boucheron,
