Most of us are familiar with these words, which scroll up the screen in the opening frames of the movie Star Wars. The movie opened on May 4, 1977, and since then has spawned an empire of 10 more movies, nine television shows, countless toys, books, video games, and merchandise, and millions of fans all around the world.
But the impact of is much bigger than just the movies themselves and all the marketing that has gone. paved the way for movies such as and. Before, most movies were heavy, serious dramas. led the way for future movie blockbusters by creating a format for fast, exciting plots and characters, merchandising of toys and clothing, and even “world building,” where an entire fantasy world is constructed around a series of movies.
