“We don’t make Cleverly pieces for men or women. We just make them for people”
When ex-art dealer Roshana Lewis and architect Amelia McPhee joined creative forces and entered the rag trade in 2017, they didn’t just want to make nice robes, towels, bed linen and clothing. The Perth-based duo were determined to become exceptional textile ‘builders’.
“At the time, people in the industry were all talking about quality,” says Roshana (pictured at left), “but it
