Bartlett, to his mother's horror, lasted just a day at university. He's much more a ‘school of hard knocks’ kind. In this compilation of marketing and HR insights, he muses on his 33 central laws of business and life, split into four loose sections or ‘pillars’: self, story, philosophy and team. The writing has a catchy approach that holds your attention, such as “Never fight a bad habit”; “You must piss people off”; “Don't be an ostrich”; and “Be an inconsistent leader”. Bartlett blends experiences from his international marketing career with insights from authors, actors, sports people, CEOs and neuroscientists he interviewed for his podcast of the same title.
IN THE SPOTLIGHT
Oct 27, 2023
1 minute
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