Sunny-Me Seeds, a small Israeli seed company, was established in 2010 by Avi Meromi, a qualified agronomist from Meishar in central Israel, who today devotes his time to research and development activities as well as hands-on management of the company.
For the past 25 years, Meromi (now aged 60) has been researching, growing and selling sunflower seeds in Israel and worldwide. He has developed a series of ornamental varieties under the brand name of Fire, of which the leading variety is Orange Fire, with a registered patent and now the most popular ornamental sunflower variety in Israel.
The series