The Atlantic

MAGA <em>Bluey</em> Is Stressing People Out

Facebook’s largest group for posting memes about the beloved children’s show has turned into a political free-for-all.
Source: Illustration by Ben Kothe / The Atlantic. Sources: Getty; Disney

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Samantha Speiller, of Round Rock, Texas, started watching Bluey with her young daughter in the early months of the pandemic. Two years later, by then a dedicated fan of the wise and beloved Australian cartoon, she joined a Facebook group for Bluey memes. Here was Bluey, the six-year-old dog and title character, looking exasperated and saying, “But I don’t want a life lesson! I just want an ice cream!” And there was Bandit, her beleaguered father-dog, drinking coffee at a table with a sign that reads, Bluey is a show for adults, disguised as a kid’s show. Change my. Speiller was not herself an active poster in the group, and saw only the memes from other people that happened to pop up in her News Feed.

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