As part of that history, Sea Ray claims to have been the first recreational boat manufacturer to build fibreglass boats, and also one of the first to incorporate automobile-style upholstery into its boats. Sea Ray also emulated the distributor model that made General Motors so successful, and by the 1980s was building 28,000 boats a year.
The advantages gained by this huge production capacity is obvious when you look at the craftsmanship that is visible in every boat. Sea Ray is able to mandate the use of top-quality materials and pay meticulous attention to detail, including testing, safety and final fit and finish. The brand has been ably supported in New Zealand by Sports Marine since 1985, when the company acquired the distribution rights. Sports Marine has grown from humble beginnings and now has branches in Auckland, Christchurch and Sydney.
One of the hallmarks of a successful company is not changing what is not broken, which is why Sea
