CAMERA ICONS
Of all the likely millions of pictures taken of The Beatles, the most significant for the camera industry depicted the Fab Four clutching Pentax Spotmatics. In fact, there are many photos from the early 1960s showing Paul, John, George and Ringo with various Asahi Pentax 35mm SLRs and appears these cameras were most likely private purchases, but by the time the Spotmatic arrived in 1964, the commercial opportunities of such an association were just too good to miss. The Beatles were global stars and the Spotmatic quickly became