The European Business Review

ARTIFICIAL INTELLIGENCE IS EXCLUSIVE-BY-DESIGN

Throughout human history, we have excelled at creating products that meet the specific needs of certain individuals while excluding others. We have continuously honed this skill, striving to differentiate ourselves and design products that cater to targeted markets and specific audiences.

This mindset, shaped by our mental, moral, and ethical models, influences how we perceive and interact with the world for most of our lives. Undoubtedly, this approach conflicts with inclusivity and diversity. The better we become at designing and delivering products and services that perfectly suit a specific targeted audience, the more adept we become at discriminating against other non-targeted audiences, purposefully leaving them behind.

Artificial intelligence (AI), built upon our mental, moral, and ethical models, follows this same pattern—it is exclusive by design, not inclusive. And paradoxically, it is already omnipresent.

The global artificial intelligence market was valued at $87 billion in 2021 and is projected to reach $1,597.1 billion by 2030.

Its continuous and widespread adoption places it at the core of numerous organisations worldwide:

• In an increasing number of hardware and software components.
• In various industries such as automotive, healthcare, retail, finance, banking, insurance, telecommunications, manufacturing, agriculture, aviation, education, media, and security, to name a few.
• In expanding roles and professions, including human resources, marketing, sales, advertising, legal, supply chain, and many more.

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